Chang An Hui
Redesigned the logo, website, menu, and posters to establish a cohesive and impactful brand identity that enhances visual appeal.
About
Chang An Hui (长安荟) is a Shaanxi cuisine restaurant located in Xi'an, Shaanxi Province, where you can taste delicious Shaanxi cuisine and enjoy traditional musical instrument performances. The restaurant is far from the road in a quiet environment, the first floor is a public dining place, the second floor is some of the private rooms.
Audience
Locals
There is a common dining area and individual private rooms, suitable for daily dining and entertaining friends. The location is away from the road and the environment is quiet and good for dining. The food is fresh with local characteristics and meets the taste of local people.
Tourists
The restaurant staff have a good service attitude. They are familiar with the dishes and can introduce and explain different dishes for visitors, which can make them better choose the dishes that meet their taste. The restaurant provides traditional musical instrument performance, which can let visitors experience the charm of traditional culture while dining
Logo Sketches
Logomark is a combination of the initials C, A, H (Chang An Hui).
House + Smile
Table
Smiley face
Logo
The table in the logo is made up of the initials of the restaurant's name. The 长安 on the top comes from the Chinese name of the restaurant, which is also the name of Xi'an in ancient times. The red S-shaped background represents Shaanxi Province.
Logo System
DO NOT CHANGE
1.font
2.logo mark size
3.color
4.layout
5.font position
6.number of lines
7.font size
8.logo mark outline
#0D0413
#FFFFFF
#B6282C
Menu
Website
Mockup
Poster
Conclusion
In the redesign of Chang An Hui, I created a logo that integrates the initials of the restaurant's name with regional elements, aiming to establish a unique and meaningful brand identity. The project also included redesigning both traditional and interactive menus to enhance user experience and customer engagement. Additionally, I extended the brand identity to various materials such as business cards, stickers, and posters, ensuring consistency in the overall visual style. Throughout the design process, I focused on combining creativity with functionality, striving to deliver a comprehensive design solution that elevates the restaurant's brand image and improves the customer experience.
Let's Talk More
zhangmeng224@outlook.com
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